Overview
For brands using a launch to build recognition in a target market. Planning works backwards from the objective — media coverage, channel recruitment or customer signing — and sets scale, venue and format accordingly.
Execution covers venue selection and dressing, guest and media invitations, demo and hands-on design, run-of-show and rehearsal, on-site crew, photography and video. The demo section is designed to be understood rather than to list specifications.
On-site content capture and communications support are included: localised press release, social assets and distribution advice. Simultaneous interpretation and live streaming can be added.
Highlights
Scale and format derived from the objective, not habit
Venue, invitations, demo design, run-of-show and rehearsal
Demo designed for comprehension rather than spec listing
Content capture and communications support included
Specifications
| Scale | 30–200 attendees by objective |
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| Includes | Venue, invitations, demo design, run-of-show, crew, photo/video |
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| Comms | Localised release, social assets, distribution advice |
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| Options | Simultaneous interpretation, live streaming, customer dinner |
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| Deliverables | Plan, runbook, on-site asset pack |
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| Timeline | 3–4 weeks planning |
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Final specifications are subject to the formal quotation and contract annex.
Local reference price
| AE | AED 103,000 |
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| DE | €24,000 |
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| GB | £21,000 |
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